The first business is the production of oral hygiene products under the GLOBAL WHITE trademark (FMCG, non-food, retail and pharmacies). For its development, business needed strong key managers and sales representatives in cities with a population of over one million: Moscow, Ufa, Samara, Perm, St. Petersburg and others. The business developed on its own capital and the funds of attracted investors, the budget was rapidly running out, a delay in development would have killed the developing business. Therefore, it was necessary to hire quickly and cheaply, on market conditions.